Medical Communications

The first step in successfully marketing a drug or device is to understand how it can best satisfy the currently unmet patient and physician needs that exist in the marketplace.

Download our Medical Communications Department Fact Sheet (PDF) »

The first step in successfully marketing a drug or device is to understand how it can best satisfy the currently unmet patient and physician needs that exist in the marketplace.

For this reason, strategic marketing planning needs to begin at the very start of the clinical research process, rather than becoming a hurried afterthought that is addressed only after the drug or device is finally approved.

Ora Communications is a full-service marketing communications agency that is fully embedded within the world's largest independent ophthalmic product development company.

OraComm©, Ora’s Medical Communication department, can help guide you toward long-term success by identifying the precise market opportunities for your drug during the clinical and regulatory phases. In the end, this proactive approach will translate to both more efficient marketing efforts and faster adoption of your product by patients and physicians alike.

The OraComm© team of experienced business development, marketing, and creative professionals can provide you with all of the tools you need to succeed, including:

Direct-To-Physician (DTP) and Direct-To-Consumer (DTC) strategic planning and creative execution across a wide array of media:
  • Phase IV -- post marketing studies
  • Patient registries and panels
  • KOL development and selection
Advisory Board development and conduct
  • New Product Market Research (both client-directed and routine research “advisories”/communications)
  • KOL/Thought Leader Research
  • Patient Research
  • Research among ophthalmology clinical researchers and large practices
Speaker development/training/slide kits
Early stage communications
  • Posters
  • Podium presentations
  • Scientific papers/publications
  • Public relations/Investor relations